> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://support.thumbnailtest.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# AVD*CTR

**Basics**

This is a custom stat, not listed in youtube studio. It's the average view duration, multiplied by the CTR.

**Learn**

Some people think this is the best stat to focus on. Many think it's absolutely useless, and if anything, misleading. We provide the calculation for you, but it's up to you to decide if it's useful or not. Here's a thread on where it might be useful: [https://twitter.com/CharlesWeill/status/1535310836926922752](https://twitter.com/CharlesWeill/status/1535310836926922752) Here's a thread on where it might be misleading: [https://twitter.com/wono_strategy/status/1607439670295810048](https://twitter.com/wono_strategy/status/1607439670295810048)

**Gotchas**

Many stats on YouTube can be misleading. This is multiplying two stats that are already hard to understand, so it's possible this is even more misleading. Do your research and decide how you feel about this stat. Filter out this stat if you don't find it useful.

**Advanced**

If you're big, just focus on views. You probably don't need this number.