Winner Variations: More Control, More Automation!
We’ve just rolled out an exciting update to help you manage your test results with more precision and flexibility—introducing Auto-set Winner Variations! 🙌
This improvement gives you greater control over how and when your winning variation is applied, all while keeping your content optimized during every stage of the test.
Previously, the system would wait two full days before setting a winner to let the data settle. While this approach works for many, we heard your feedback—sometimes, you want more control, or even faster decisions.
With this update, you decide what happens during that waiting period.
Our Winner Based on Metrics feature still picks the best-performing variation once enough data is collected. But now, you get to customize what’s shown in the meantime!
Here’s what’s new in Advanced Options:
✅ Set a temporary winner while the test is still running
You can choose to display a specific variation (e.g., the original) during the data collection phase.
✅ Pick a final winner based on your key metric
Once your test completes, we’ll automatically apply the best-performing variation based on your selected metric.
✅ Use both options for full control
Set a temporary fallback AND let the system finalize the best option later—smart automation + peace of mind!
More control over how your content is presented
Faster optimization without waiting two full days
Smarter automation that adapts to your goals
You’ll find these new controls under Advanced Options in your Test Settings.
This improvement gives you greater control over how and when your winning variation is applied, all while keeping your content optimized during every stage of the test.
✨ What’s New?
Previously, the system would wait two full days before setting a winner to let the data settle. While this approach works for many, we heard your feedback—sometimes, you want more control, or even faster decisions.
With this update, you decide what happens during that waiting period.
🔹 How It Works
Our Winner Based on Metrics feature still picks the best-performing variation once enough data is collected. But now, you get to customize what’s shown in the meantime!
Here’s what’s new in Advanced Options:
🎯 Your Options
✅ Set a temporary winner while the test is still running
You can choose to display a specific variation (e.g., the original) during the data collection phase.
✅ Pick a final winner based on your key metric
Once your test completes, we’ll automatically apply the best-performing variation based on your selected metric.
✅ Use both options for full control
Set a temporary fallback AND let the system finalize the best option later—smart automation + peace of mind!
🚀 Why You’ll Love It
More control over how your content is presented
Faster optimization without waiting two full days
Smarter automation that adapts to your goals
🔧 Where to Find It
You’ll find these new controls under Advanced Options in your Test Settings.
Updated on: 23/04/2025
Thank you!