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Search Views
Daniel Ch avatar
Written by Daniel Ch
Updated over 10 months ago

Basics

This is how many views your video got from people searching for something on YouTube, and clicking on your video.

Learn

This is a very particular stat. If you're making a video that you want to rank for a particular search term, this is a good stat to look at. This is common for "How To" and tutorial videos. If you're not trying to rank for a particular search term, this stat is not really important.

Gotchas

There is one EXTREMELY important thing to note about this stat. If you change the title of a video, YouTube will "Re-index" the video. This can cause the video to lose some of its search ranking. If your video currently ranks for a particular search term, and you change the title, you might start losing those views. This is why it's important to be very careful when changing the title of a video.

Advanced

This is a good stat for certain types of videos, especially evergreen "How To" type videos. EX: "How to tie a tie" could be a 10 year old video, but show up first on search and continue getting tons of views forever. It really depends on your type of content.

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