What is A/B Testing?
Daniel Ch avatar
Written by Daniel Ch
Updated over a week ago

Normally, an A/B test is when you show 100 people something, 50 see A and 50 see B, then you judge if A or B is better based on their reactions. So, a thumbnail A/B test means we show thumbnail A for one day/ hour, then thumbnail B for one day /hour, and repeat that for a couple weeks. At the end, we see which thumbnail more people clicked on.

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